Since 2002
Built by people who understand garden retail
Open Plant Data was founded by three people who have worked with garden centres, trade nurseries and horticulture businesses since 2002.
We combine deep industry experience with technology, plant data and personal support to solve one of the most persistent problems in horticulture: incomplete, expensive and inconsistent plant content.
What makes us different
Technology with personal support
Open Plant Data is an online platform, but we do not believe software alone solves everything.
Horticulture is practical, seasonal and detail-driven. Every business has its own systems, plant ranges, workflows and commercial needs. That is why we spend a lot of time on personal contact, onboarding and practical support.
That is how we have worked since 2002, and it is still how we work today.
Jeffry Breure
Founder & Technology Director
Jeffry leads the technical development of Open Plant Data. He focuses on platform architecture, integrations, data workflows and making sure plant photos and data can be used reliably across different systems.
Edwin Meijer
Founder & Commercial Director
Edwin leads sales, partnerships and market strategy. With more than 20 years of experience in garden retail, he focuses on helping horticulture businesses turn better plant content into commercial value.
Frank de Lange
Founder & Operational Director
Frank leads projects, delivery and customer implementation. He makes sure Open Plant Data works in practice for garden centres, growers, wholesalers and trade nurseries, from onboarding to daily workflows.
Make plant content easier to find, use and publish
We believe the horticulture industry should not waste time rebuilding the same plant content again and again.
Our mission is to give the industry one reliable source for plant photos and structured data, with flexible access, clear usage rights and tools that help teams publish better content across every channel.
From product pages and trade webshops to catalogues, bench cards, QR-codes, labels and plant finders, Open Plant Data helps teams work faster and present plants better.
Our background
More than 20 years in garden retail technology
Since 2002, we have worked with garden centres and trade nurseries across Europe and North America. Before starting Open Plant Data, we built one of the largest online marketing agencies for garden centres and trade nurseries in Western Europe.
Over the years, our team worked with more than 350 garden centres and trade nurseries across 5 countries, from independent businesses to large retail groups such as Intratuin, GroenRijk, Blue Diamond, GardenWorks, Buckerfields and Famiflora.
The agency grew to a team of 45 people and was sold to Haymarket Media Group in 2023.
Want to see how Open Plant Data can help your team?
Schedule a short demo and we will show how plant photos, structured data and flexible access can fit into your workflow.